It’s short. It’s sweet. It says what you do. It’s the explainer video. It’s a great way to engage consumers and customers and deliver the why to buy, and it’s achievable even on a modest budget. The hard part is to get it right.
For a fledgling or startup brand a product re-call or a reputation issue can hit like a tornado; you may know it’s coming but you can never predict the devastation it can bring. This week, as the snap, crackle and pop hit our friends at Kellogg’s, here’s our advice to help you get ahead of the storm.
Corporate social responsibility (CSR) isn’t new or even particularly sexy anymore. Which means it’s all too easy for organizations in 2016 to view it as just another box that needs checking on an overlong to-do list.
In a world of food myths, has one brand found an approach to food transparency that aggies and antibiotic activists may be able to live with? More from our resident aggie and digital community manager, Hannah Miller.