Back in the day precision ag meant a horse that could walk a straight line. Today it means managing vast acreages one square inch at a time using mountains of data collected by agricultural drones, satellites and other state-of-the-art devices.
Most people are afraid to try new things. But you don't consider yourself most people. Your brand is special and should stand apart. So how can you take off the training wheels, stop that voice inside your head from saying "play it safe" and really push to create something unique?
It’s short. It’s sweet. It says what you do. It’s the explainer video. It’s a great way to engage consumers and customers and deliver the why to buy, and it’s achievable even on a modest budget. The hard part is to get it right.
For a fledgling or startup brand a product re-call or a reputation issue can hit like a tornado; you may know it’s coming but you can never predict the devastation it can bring. This week, as the snap, crackle and pop hit our friends at Kellogg’s, here’s our advice to help you get ahead of the storm.
Corporate social responsibility (CSR) isn’t new or even particularly sexy anymore. Which means it’s all too easy for organizations in 2016 to view it as just another box that needs checking on an overlong to-do list.